How Your Phone is Designed to Grab your Attention

Are you finding it hard to put down your phone? When you feel your phone buzz, can you resist the urge to check it? It may not be obvious, but every feature, colour and sound on your smartphone has been optimised by teams of designers and psychologists to keep you coming back for more. Find out about some of the most common persuasive design strategies.

Dark patterns are design tricks used to provoke or manipulate people into buying something, signing up for something, or providing more personal data than you wanted to. Based on human psychology, common design tricks can include the use of particular colors, the placement of buttons, unclear text, or incomplete information.