In November and December 2016, Tactical Tech in partnership with Mozilla, opened The Glass Room NYC, an immersive pop-up tech store with a twist, that explored the issues of data and privacy through art, interactive displays and workshops.
Located in a 400 square metre gallery space in Nolita, next to SoHo in downtown Manhattan, The Glass Room's impact - from media coverage, to attendance, to engagement – far exceeded all expectations. Following a packed launch party attended by over 450 people, many of whom queued round the block in the pouring rain – the Glass Room hosted 43 workshops, and 75 other events with guest speakers, artists and community groups.
Credits: Marek Tuszynski 2016
Due to its popularity The Glass Room was extended for an extra weekend, bringing final visitor numbers to nearly 10,000 over its three-week duration, over three times the target attendance of 3,000. Many of those visitors stayed for well over an hour.
Credits: The Glass Room Plus exhibition in New York
The Glass Room New York received coverage across US and global media including The New Yorker, The New York Times, Forbes and US Vogue. In total there were 45 articles in 7 languages making 30 million impressions.