Unfit Bits

Who are you really working for when you work out? The information your Fitbit collects about you is not only valuable to you alone. Your doctor or insurance company may like to know when you skip the gym or take the lift instead of climbing the stairs. In fact, some insurance companies already offer discounts if you agree to share your Fitbit stats with them. And, in the future, the cost of your insurance will most likely depend on this kind of data about your footsteps and heart rate. Now you can free yourself from the pressure of always having to be active with Unfit Bits. Clip your Fitbit to a metronome, a drill, a bicycle wheel or a pendulum and generate valuable fitness data without lifting a finger.