Image credits: VB
A Drop in The OCEAN: Your Personality Predicted
The most common model used for psychometric profiling is the OCEAN model, also called the "Big Five" or the "Five Factor Model", named for the five main personality traits it measures: openness, conscientiousness, extraversion, agreeableness and neuroticism. The OCEAN model claims to reveal “the basic structure underlying the variations in human behaviour and preferences.” Psychologists believe that these five traits contain more information about an individual or population's motivations and decision-making processes than any other five traits. This is invaluable information for those targeting a specific audience with a particular advertisement or political message. This tool allows visitors to take their own personality test which then feeds them personalised political ads.