Personal Data Political Persuasion

During Tactical Tech’s research into the Influence Industry, we found over 300 companies around the world who use data to give political parties insights into who voters are, what they want to hear, and how to persuade them.

This visual gallery captures the promises of these companies, giving a unique window into the services they promote and the compelling language they use. What are the implications of using digital intelligence-gathering and marketing techniques, not for selling shoes or flights, but for selling candidates?

Animation by Klaas Diersmann